The Core Collective Approach

We are a global network of infinitely extendable creative points of view that can be quickly brought together to profoundly affect the potential of a brand. There is no fluff to us. No extra baggage. No bureaucracy. We are simply and purely, an undiluted creative force that can be harnessed in an infinite number of permutations to empower brands.

And how do we do this? By tapping into the most creative minds on the planet (if we can be so bold). Artists, designers, writers, directors, photographers, musicians, architects, choreographers, animators, social media experts, web gurus, product engineers - whoever is needed in whatever discipline is required for an assigned effort, we get. We are not bound by borders, by language, by any preconception whatsoever of what a communications group should do or be. We contract the most brilliant minds wherever they may reside, bring this collective talent together, and then watch the sparks fly.

You see, we are of the belief that great creative has the power to rearrange everything. It can, in fact, transform brands into cultural phenomena. And that, more than anything, is what is demanded for a brand to truly thrive in today’s environment. What is required - to cut through the cacophony and reach people in a way that can move them deeply - is a certain degree of madness. People who are unpredictable. People who break rules, smash borders and can kill conformity. People who love to stir the imagination, rattle convention and invent new vocabularies. Bluntly put, people like us.

It is, in the end, about vision - that is, an ability to look at a pile of rocks and see a cathedral. For that is what we want to build - beautiful, stunning cathedrals to creativity. Not creativity for its own sake, but creativity that furthers a brand. Creativity that can help brands break through skin and touch the heart. Our formula is no formulas. Our rule is no rules. We are forever reinventing ourselves, forever under construction - for it is only in this fluidity that we can possibly find powerful, compelling ways to further a brand in today’s highly volatile markets.

This is who we are. And this is why we are, unquestionably, what is needed now.



I’m really more interested in the nomination than in the award, because I think the nomination just puts you within a group of the outstanding.
— Morgan Freeman