Tiffany & Co. Men's Watches - Test

Tiffany & Co. Men's Watches

Tiffany, a true American luxury brand has always been a brand that has sought to take things further than they have previously been. They introduced luxury to America. They have been making watches since 1853. They set up the first production watch company in Geneva, before Rolex and other luxury watch brands. And they set up the first public clocks in New York. They have the legitimate right to claim that they are the inventors of The New York Minute.


  • Art Direction
  • Creative Direction


A New York minute. It feels faster than other minutes because it’s fuller and bigger and before you know it, everything has changed. A New York minute isn’t measured in seconds — seconds have been done before. A New York minute is measured in big, brash firsts.
— Tiffany & Co.