JPMorgan Chase & Co.

JPMorgan Chase & Co. Branding

Working with the team at McGarry Bowen, our involvement was to conceive a new branding campaign that defined the substance of the relationship JPMorgan Chase & Co. has with its clients and partners. The Ampersand was the essential element we focused on. It was not just a symbol that connected words. It was a bridge to what is possible. It was embedded in their very name, but it also conveyed the result of the relationships they have with their clients. Together, they could do great things. With JPMorgan Chase & Co., 1 + 1 = 3.


  • Branding Campaign
  • Art Direction
  • Creative Direction
  • Director of Photography
  • Copy
I’m not sure there would be a DreamWorks today were it not for JPMorgan Chase & Co.
They were there for us then and they’ve been there every day since.
— Jeffrey Katzenberg, CEO DreamWorks Animation