Morgan Stanley

Morgan Stanley World Wise global print campaign.

Working as a creative consultant with Strawberry Frog in New York, John Doyle was the Creative Director and Art Director on the Morgan Stanley WORLD WISE: print campaign. The objective of the campaign was to strengthen Morgan Stanley’s reputation as the leader in helping clients find investment opportunity in the world’s interconnected global economy. Shot in various locations globally, the campaign ran on a weekly basis in The Wall Street Journal.


  • Creative Direction
  • Art Direction


“One of our core audiences is our internal one, and they want to be proud of their firm. “The campaign was very much a vehicle that showed the strength of the franchise. We finally felt we were ready to make a statement about something our employees could be proud of.”
— Ramona Boston - Managing Director, CMO