Saturn EV1


Saturn EV1

EV1 was the world’s first production based electric car. The product of the imagination of geniuses. As Executive Creative Director at Hal Riney & Partners, it was an honor to be part of launching an entirely new way of going. EV1 set into motion in which there was no turning back. The early adopters recognized that. It helped fuel the passion to develop all that would follow.

      Services

  • Creative Direction
  • Art Direction

 

It took great advantage of the kind of spooky, unrealistic nature of electric cars. It would have been too much to stop and explain all the details. Instead, it had to get us to step through the looking glass.
— Jeff Goodby, Partner, Goodby, Silverstein & Partners, San Francisco.