Speedo USA

Speedo USA Art of the Cap

Speedo USA’s “Art of the Cap” campaign teamed five Olympic swimmers with incredible artists to design limited-edition swim caps for five worthy causes. Photographer and director Justin Bastien created still and motion imagery from studio portraits to action shots above and below the water throughout the multi-day shoot. He worked with Olympic greats such as Ryan Lochte and Natalie Coughlin for a wonderful cause and collaboration of artistic and athletic talent. The campaign was awarded a Communication Arts 2015 Interactive Annual. 


  • Photography
  • Directing
  • Social Media


This site is packed full of meaning, from the product design to the photography to the films that help tell the story.
— Ginny Golden - Communication Arts Interactive Annual Winner